For Fila Origin, the intention was to reconnect the brand with its heritage—bringing romance and roots back into focus. In a space like pickleball, often seen as casual and utilitarian, I explored a different question: what if the sport could feel romantic?

This direction leans into a softer, more emotional lens; where movement and interaction carry a sense of intimacy and charm, reframing pickleball as more than just a game, but a shared, quietly alluring moment.

Inspired by retro Italian influences, the concept blends vintage sport culture with an old-money aesthetic—sun-washed courts, classic silhouettes, and muted tones that evoke effortless elegance. The result is a nostalgic yet refined visual world where sport meets romance.

Key visual: subtle kiss marks paired with an old-money aesthetic, elevating romance within the sport.