I led both the campaign and packaging design for this project. For the Spark series, the focus was on approachability—keeping the design simple, friendly, and unintimidating for first-time electric toothbrush users, with minimal foil detailing to highlight the series name.

For the toothpaste trio, the direction leans into a future-retro aesthetic—bold colours paired with a clean structure, each tied to its USP for easy navigation. A subtle medicine-inspired look adds a sense of efficacy and trust, balancing playfulness with credibility.